Caterina Monda

PR & Communication Consultant 

The Great Design Disaster

The Great Design Disaster (TGDD), Milan-based, is the brainchild of interior designers/gallerists Gregory Gatserelia and Joy Herro. Their goal is to connect  collectors and artisans to create an infinite number of one-of-a-kind pieces. The TGDD booth promises to be an incitement to future clients to let their imaginations run free and come up with an onslaught desires promoting beautiful design for generations to come. However, the layout only became clear  after considerable struggle on the part of the company dedicated to bespoke design and creating a million designs rather than selling one good design a million times.

“Great design is inseparable from life”
photo by Mattia Parrodi

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Milan, Italy; New York City, USA